Simply Media TV Ltd

British Television
Shopping Association

Programming Standards

Providers are responsible for ensuring that all programmes, infomercials and advertisements ("Features") on their service are legal and that they comply with all ITC codes.
Features should not contain anything that is likely to cause serious or widespread offence. Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability.
Features must not mislead viewers whether by inaccuracy, ambiguity, exaggeration, omission or otherwise and should not exploit the lack of knowledge or inexperience of consumers.
Features must not use fear to sell products. Nor must they cause fear or distress to viewers or exploit the vulnerability of groups of consumers.
Features must not show or encourage unsafe practices or behaviour (other than in the context of promoting safety).
Where features include people's opinions in respect of products or services, it must be clear that these are opinions and not facts.
No feature should contain anything that condones or is likely to provoke violence or ant-social behaviour or entice anyone to break the law.
Fetaures must not be aimed at children.
If there is a significant division of opinion about any claims made in any feature, such claims should not be portrayed as generally agreed.
Features must not be designed or presented in such a way as to conceal the fact that they are television shopping features.

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