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Compliance with the rules and the BTSA logo

• Complaints in relations to Television Shopping services may be made to the BTSA. The BTSA may also investigate any complaints made to the ITC in relation to these services.
• When requested by the BTSA, Members must provide documentary evidence without delay in relation to any complaints received by the BTSA or the ITC.
• The BTSA intends to monitor compliance by the industry (Not just the members) with these rules and to take appropriate action to protect the industry in general.
• Complaints from viewers to the BTSA and the ITC will also be used to monitor compliance with the rules
• Members whose programming consists entirely of programmes and/or infomercials that have been cleared either through the BTSA or BACC will be entitled to promote their membership of the BTSA and that service standards accord with BTSA requirements. Such members shall also be entitled to display the BTSA logo on their programming to show that it has been approved and meets the standards set out in the rules.
• Where members who are entitled to attach the BTSA logo to live programmuing, they may be subject to a regular (and no less than six monthly) audit to monitor compliance with the rules. Where members are found not to be showing features cleared by either the BTSA or BACC, their right to use the BTSA logo may be removed. The BTSA also conduct spot checks in relation to the providers showing live programmes as well as pre-recorded programmes.
• The BTSA logo will be used to distinguish those informaercials or other programmes that have been cleared by the BTSA and/or the BACC.
• Where members consistently or flagrantly fail to reach the standards required by these rules, the ability of such members to display the BTSA logo and to promote their membership of the BTSA may be restricted or withdrawn.

• The BTSA intends to establish a compliance clearing centre staffed by industry professionals, where industry members and non-members may have their advertising copy cleared and scrutinised for approval accordingly to Independent Television Commission Standards.
• Television shopping advertising that receives clearance from the BTSA copy clearance centre will be allowed to display the BTSA logo of compliance on their advertising.